Business cards, we have all had them. A number people swear by them, others say “neh” and eliminate them. Whatever type you’re, I am sure somebody’s handed you at some point. Or perhaps you’re like “sweet dude, I’m gonna call you straight away.” In any event, it probably got you thinking. You might have thought, “wow this individual really comes ready.” I seriously doubt you thought, “heh, look this man, what a dinosaur, still uses business cards”
In this guide, we are going to have a look at a couple of things you can do with business cards to stick out amongst the sea of musicians out there, and why business cards for musicians can still be used now.
Alright, it’s kind of interesting that in 2018 we are still talking about them. I mean, we are supposed to get hover-boards, flying cars, self-tying shoes, and time travel should be a thing of the past. Sorry, Marty, we are not there yet.
As the world grows more and more digitized with matters like SoundCloud, Spotify and Facebook it might feel like business cards for musicians are a little old-fashioned. Well, we are humans, so it is only natural that we enjoy the human touch. Handing something that’s tangible to another individual has much more of an effect as opposed to another ‘like’ or ‘follow’ on social networking. In 2016 paper books made a 7 percent increase in earnings while eBooks made a reduction of 4%. A huge attributor for this was adult coloring books and kids preferring paper publications over a Kindle or iPad. What does this indicate? We do not like everything in our lives to be electronic. We like things that have feel and we can hold in our hands. Digital can only get a bit too sterile occasionally.
When you learn the wisdom of something on your own, you take responsibility for this. Likewise, when you invest in something, you are more inclined to use it. So it’s a lot easier to give it the old ‘oh tomorrow, tomorrow’ adage. It does not feel too good spending money on that New Year’s resolution exercise gear in order for it to just sit there, collecting dust. However, what happens when you actually use it and you begin to see results. Well, when you have spent money on some business cards, I bet you whatever you feel pretty good once you start using them and begin meeting people. All the while placing you in the perfect mindset to get you off your ass and reach those media events or build up the courage to speak to that individual that could make the difference.
Your basic setup ought to be quality stock (inventory = sort of paper). A wonderful 16pt newspaper or 38pt triple layered paper works superbly. Prevent basic, cookie-cutter designs or graphics.
SoundCloud, Spotify, Facebook, or YouTube
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Your site URL
Do not overwhelm people with every single social networking account you have. Supply the ones you use most and that best exemplify you.
Your card is a manifestation of your artistry to an extent. Therefore it must speak for you. Then your business card ought to be plain and boring. Are you a simple yet contemporary person? Then your business card should talk of that. Try things like colorful wallpapers, or follow the tendencies of contemporary art and try to integrate that into your style. It does not have to stop there. Why not have some humorous quotations or descriptions of your services? Do not just settle ‘guitar player’ or my favorite ‘pianist’. Just do not overdo it.
Business cards are not the end all. When you’ve got them, you are not going to just begin booking outstanding gigs and getting more work (perhaps you will). They are merely a way of getting your information nicely placed on your prospect to have an interest into what you need to offer. Then, that will drive them to your site or demo reels. A good looking business card is only the first step, the rest is up to you…
How many of you musicians out there still use business cards? What are your ideas about them while we move increasingly more into digitization. Do people actually care about tangibility? For my media musicians, even if there were a site that helped musicians by taking out the frustration of designing business cards and other paper marketing, would you use it?